It’s all about ‘The Magic of Hair Extensions’ we wanted to capture that real ‘FEEL GOOD FACTOR’ that you get from having fabulous, long, sexy hair and how it can be a confidence lifting and life-changing experience!

About the hair
We were delighted to work with Akin Konizi and the hob salons’ creative team. Akin really made the commercial for us, as the hair was truly the star (and Raye wearing it of course!). It was essential that the hair looked absolutely gorgeous and the extensions totally natural. So – no pressure Akin! You can see the end result is MAGIC!

About our heroine
We chose Raye as our heroine, as she is the real macoy – a talented singer songwriter whose career is about to take-off. We wanted Cinderella Hair to play a part in her success by giving her a fabulous hair extension makeover and bringing her additional exposure and publicity through the TV and press campaign. She is our very own Cinderella and we, her fairy godmother. You can listen to her music on: www.myspace.com/agirlnamedraye

About the storyline
Our aim in creating this commercial was to tell viewers about the magic of hair extension's and have some fun doing it! Chris Gabrin, our TV Director bought into the script and our desire to entertain, adding a few magic touches of his own like the animated spotlight. With a whole host of pop videos to his name, we knew he was just right for Cinderella. Chris then introduced us to Clive Tickner, an award-winning cameraman, and together they rustled up a first class TV crew! Stills photography was provided by Sean Johnson. . . which just goes to prove that a A little magic goes a long way!